Brand communication: touching right spot with social media
The revolution in commuication tools is encouraging all-comers affairs. No serious brand has cogent reason today if it fails to reach and bond with its stakeholders. The low barriers to social media...
View ArticleBrand story: 5 techniques for crafting a compelling one
Everyone one has a story. Without one, there is no future. The reason why stories are important is because they help us understand the world and our place in the scheme of things. Therefore a true...
View ArticleBrand communication: 4 crucial factors that breed engagement
Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands....
View ArticleImpact of Social proof on target decision
As an individual, my focus when it comes to anything in life is inclined towards quality over quantity. When it comes to Social marketing, I still have not changed this perception but event surrounding...
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